When I decided to plunge headfirst into full-time photography, I acknowledged I would have to make some tough (read: expensive!) changes. I knew I needed guidance, but I also knew I needed money. After exhausting the funds I had earned from shoots while balancing photography with full-time childcare, I committed to some serious bootstrapping! I sold lenses, accessories, and lighting equipment until I had pared down my collection to only what I absolutely need for what I do best: newborn and portrait photography. I also spared myself the $500+ expense of hiring expert help with my logo and blog design, drove 2 and half hours each way for an all-day newborn posing workshop to spare myself the cost of meals and hotel accommodations, and just prayed that my husband’s job would provide him his own computer so I could inherit his laptop haha! My motive in sharing all of this is not to pat myself on the back for all my creative money-saving efforts, but rather to inform my prospective clients what this means for them.
- Unfortunately, I will no longer be covering weddings since bootstrapping meant turning my non-portrait lenses into cash. But also because, currently, finding a babysitter trumps finding a second shooter and renting the “dynamic duo” refers to a double electric pump rather than a 24-70 mm and 70-200 mm lens combo!
- I am an Oklahoma transplant as of June, 2013, and I do not exaggerate when I say I didn’t know a soul when I moved here! Advertising on a budget doesn’t usually involve spending big bucks for a microscopic ad in a high profile magazine and I am no exception! My attempt to get the word-of-mouth train moving is two-fold: offering a portfolio-building discount (take advantage!) and co-advertising. If you own a business that would benefit from publicity on my site, please let me know by filling out the contact form; I will happily add your logo/link to my footer under “local loves” in exchange for the opportunity to display either my business cards, promotional material, or my work in your physical store or my logo/link in your virtual store!